Your Roadmap to Marketing
by Christa Spear
Marketing should thrill any business owner - a chance to craft a strategy that is the perfect fit for your business! Instead, we hear many overwhelmed by the idea. We decided it’s time to give you the roadmap to marketing so you can construct a strategic foundation, brick by brick.
Types of Marketing & Their Objectives:
Social Media Marketing, the cornerstone of modern outreach. This approach leverages platforms (Facebook, Instagram, LinkedIn, etc.) to connect with your audience, build brand awareness, and drive engagement. With endless possibilities to connect virtually, social media offers opportunity to open new doors every day.
Print Marketing, a timeless tool for reaching audiences through materials such as brochures, flyers, and direct mail. Print marketing allows you to engage with customers in a tangible way, leaving a lasting impression and driving brand recognition.
Email Marketing, a tried-and-true method for nurturing leads and building customer relationships. By creating personalized, targeted messages, you can keep your brand top-of-mind and drive consistent conversions.
Search Engine Optimization (SEO) involves enhancing your content and platforms to rank higher in search engine results pages (SERPs), ensuring your brand gets noticed by those actively seeking your products or services.
Paid Marketing encompasses any form of advertising where you financially promote your brand, products, or services. This can include display ads, social media ads, sponsored content, and more.
Organic v. Paid Marketing
While paid marketing can produce quick results, it cannot replace the necessity of organic marketing. By creating valuable, relevant content and optimizing your online presence, you can attract and engage your audience without spending a dime. Organic marketing lays the groundwork for paid marketing success, providing a solid foundation for your campaigns to build upon.
Where to Begin?
Define Your Goals: outline clear and measurable objectives
Know Your Audience: understand demographics, preferences, and pain points and create messaging to resonate effectively
Consistent Branding: ensure logo, colors, fonts, and tone of voice remains consistent to build recognition and trust
Utilize Multiple Channels: each marketing channel offers unique opportunities to connect with your audience!
Monitor and Analyze: use this data to adapt your strategies and make informed decisions
Adapt and Evolve: Stay flexible in your approach to marketing and don’t be afraid to test new ideas!
At Iris Partnering, we believe in the power of an integrated marketing strategy. By combining the strengths of many marketing channels (organic and paid), we can create comprehensive campaigns that drive real results for your business.
Disclaimer: While this guide covers the most common marketing strategies requested by business owners, it is not an exhaustive list. There are numerous specialized strategies, including guerrilla marketing, influencer marketing, partnership marketing, event marketing, media marketing, traditional marketing, and many more, that may be suitable for your specific needs and goals. We encourage you to explore additional marketing avenues to find the best fit for your business!
